Which one of the following represents 'Penetrated market'?
A. The part of the qualified available market the company decides to pursue
B. The set of consumers who are buying the company's product
C. The set of consumers who have interest, income and access to a particular offer
D. The set of consumers with a sufficient level of interest in a market offer
Answer: Option B
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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