Which statement is true?
A. Production dominated transaction can easily produce the response to customer needs
B. The interaction approach highlights the importance of the customer as the originator of exchanges
C. The long term nature of most health marketing relationships in central to this approach
D. All of the above
Answer: Option D
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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