Which statement is/are true?
A. Product item is a specific version of a product that has a separate name or designation in the seller's list
B. Product line is a group of closely related to products which are able to satisfy a class of need, to be used together, to be sold to the same customer groups to be moved through the same distribution channels or fall within given price ranges
C. Product mix also referred to as product portfolio, Product mix is the composite of products offered for sale by a firm or a business unit
D. All of the above
Answer: Option D
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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