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This question belongs to Mass Communication And Journalism Communication And Media Research

Communication and Media Research

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Why has competitive analysis become an essential activity in marketing research now-a-days?

A) It helps the firm analyse the prices of competitions and eventually, it gives a competitive price tag to its own product B) It helps the firm find out what are ad spend patterns of competitors C) It helps the firm position its advertising message vis-a-vis those of its competitors so that it could get the maximum mileage from its own ad campaigns D) It helps the firm learn about new products and services that the competitors plan to launch in the future

Answer & Solution

Correct Answer: Option C

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