Marketing Abbreviations MCQ questions and answers | GK Abbreviations

Social media marketing (SMM) is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications.

SEO stands for "search engine optimization". In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, Yahoo and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Sales force automation (SFA) is when parts of the sales process are automated by software tools. The automation usually focuses on repetitive, administrative tasks that, while important, can be time-consuming for sales teams to perform.

Run of Site, also referred to as ROS, is an advertising term that pertains to advertisers giving up control over the placement of their ads. Run of Site allows publishers to place ads as they see fit, which typically results in lower costs for advertisers. However, the main disadvantages of Run of Site are narrowed targeting options, which can result in less leads or sales.

Run of Network advertising is a form of internet marketing where an online advertising campaign is applied to a wide collection of websites without the ability to choose specified sites.
An advertising network sells space for online ads to appear on a number of different websites, blogs and similar channels. A network may focus on a particular type of website such as games or entertainment, or represent several different categories. A run of network campaign is one in which the advertiser cannot choose to target specific parts of the network. Having a Run of Network option should result in lower prices than choosing sites specifically as the network can run on more sites and take advantage of extra inventory that might not be in as high demand.

Return on marketing investment or ROMI is a metric used in online marketing to measure the effectiveness of a marketing campaign. It examines results in relation to the specific marketing objective. ROMI is a subcategory of return on investment or ROI, because here the cost is incurred on marketing.

Research and development (R&D) includes activities that companies undertake to innovate and introduce new products and services. It is often the first stage in the development process. The goal is typically to take new products and services to market and add to the company's bottom line. The term R&D is widely linked to innovation both in the corporate and government world or the public and private sectors. R&D allows a company to stay ahead of its competition.

Resale Price Maintenance (RPM) is an agreement between a manufacturer and a wholesaler or retailer not to sell a product below a specified price.