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21
Complete price transparency in a perfect information marketplace is necessary for ____________ to take effect.
Discuss
Answer & Solution
Answer: Option C
Solution:
Complete price transparency in a perfect information marketplace is necessary for the Law of One Price to take effect. The law of one price states that in the absence of trade frictions, and under conditions of free competition and price flexibility, identical goods sold in different locations must sell for the same price when prices are expressed in a common currency.
22
What is a detailed process for recovering information or an IT system in the event of a catastrophic disaster such as a fire or flood?
Discuss
Answer & Solution
Answer: Option A
Solution:
Disaster recovery plan is a detailed process for recovering information or an IT system in the event of a catastrophic disaster such as a fire or flood. A disaster recovery plan (DRP) is a documented, structured approach with instructions for responding to unplanned incidents.
23
A(n) _________ represents data as two-dimensional tables with records organized in rows and attributes in columns.
Discuss
Answer & Solution
Answer: Option D
Solution:
A relational database represents data as two-dimensional tables with records organized in rows and attributes in columns. A relational database is a set of formally described tables from which data can be accessed or reassembled in many different ways without having to reorganize the database tables.
24
What is a separate facility that does not have any computer equipment but is a place where the knowledge workers can move after the disaster?
Discuss
Answer & Solution
Answer: Option C
Solution:
Cold site is a separate facility that does not have any computer equipment but is a place where the knowledge workers can move after the disaster. A cold site is a business location that is used for backup in the event of a disruptive operational disaster at the normal business site.
25
All of the following are types of data mining except ______.
Discuss
Answer & Solution
Answer: Option A
Solution:
All of the following are types of data mining except selective data mining.
26
What is a separate and fully equipped facility where the company can move immediately after the disaster and resume business?
Discuss
Answer & Solution
Answer: Option B
Solution:
Hot site is a separate and fully equipped facility where the company can move immediately after the disaster and resume business. A hot site is a commercial disaster recovery service that allows a business to continue computer and network operations in the event of a computer or equipment disaster.
27
Which of the following market entry strategies are the most common for existing firms?
Discuss
Answer & Solution
Answer: Option C
Solution:
Brand extender market entry strategies are the most common for existing firms. Brand Extension is the use of an established brand name in new product categories.
28
What charts (1) the cost to your organization of the unavailability of information and technology and (2) the cost to your organization of recovering from a disaster over time?
Discuss
Answer & Solution
Answer: Option D
Solution:
Disaster recovery cost curve charts the cost to your organization of the unavailability of information and technology and the cost to your organization of recovering from a disaster over time.
29
The process of getting customers to pass along a company's marketing message to friends, family, and colleagues is known as _______.
Discuss
Answer & Solution
Answer: Option B
Solution:
The process of getting customers to pass along a company's marketing message to friends, family, and colleagues is known as viral marketing. Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.
30
Which factor determines when your IT system will be available for knowledge workers to access?
Discuss
Answer & Solution
Answer: Option A
Solution:
Availability factor determines when your IT system will be available for knowledge workers to access.