Product and Brand Management

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Each section contains 100 MCQs on Product and Brand Management .

Price is included in which of the following components of Aaker model?

A) Brand loyalty B) Brand awareness C) Proprietary assets D) Brand associations

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Match the following

List-I (Techniques of Work Measurement)	List-II (Purpose)
a. Direct Time Study	1. Amount of time
b. Synthesis Method	2. Time Values
c. Analytical Estimating	3. Job
d. Predetermined Motion Time	4. Basic time

A) a-1, b-3, c-2, d-4 B) a-3, b-4, c-1, d-2 C) a-1, b-2, c-3, d-4 D) a-1, b-4, c-3, d-2

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

In which of the following, two or more well known brands are combined in an offer?

A) Co-branding B) Multibranding C) Line extension D) Brand extension

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The quality management strategy which is most associated with quality standards such as ISO 9000 is . . . . . . . .?

A) Quality Inspection B) Quality Control C) Quality Assurance D) Total Quality Management

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

BEP computed by

A) $$\frac{{{\text{Fixed Cost}}}}{{{\text{Selling Price}} - {\text{Variable Cost}}}}$$ B) $$\frac{{{\text{Fixed Cost}}}}{{{\text{Sales}}}} \times 100$$ C) $$\frac{{{\text{Sales}}}}{{{\text{Fixed Cost}}}} \times 100$$ D) $$\frac{{{\text{Cost}}}}{{{\text{Sales}}}}$$

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Data collection terminals gather data for use by the

A) production subsystem B) cost subsystem C) inventory subsystem D) all of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is correct about product positioning?

A) It is the process by which marketers try to create an image of the product in the mind of Its prospective customer B) It helps to create an identity of the product C) It helps to create value proposition in the mind of customer D) It is the process of addition of meaningful values and differences

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Periodic variations that reoccur with some degree of regularity within a specific period are generally known as

A) Seasonal Variations B) Cyclic variations C) Erratic or random variations D) Trend

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

A quality criterion which can be measured is called a . . . . . . . .?

A) Quality variable B) Quality component C) Quality attribute D) Quality characteristic

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The design of Factory building is based on

A) Flexibility B) Product and Equipments C) Expendability D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

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