Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-1 section-2

What an advertising agency does for proper and smooth functioning?

A) Intelligence B) Marketing C) Research D) Proper structure

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

The rate of a Goa-Mumbai night (sleeper) coach is Rs. 300 per person. The competitor reduces the price to Rs. 250 per person. The firm should

A) reduce the coach as the best one on the route B) promote the coach as the best one on the route C) give better services on- route but keep the rate as such D) have a fight with the competitor regarding the issue of price cut

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The highest form of teleconferencing in which a two-way exchange of moving pictures is possible is called

A) computer conferencing B) video conferencing C) audio conferencing D) audio-graphic conferencing

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

To have value, a brand must offer which one of the following?

A) A simple product range with a defined set of features B) A complex product range with a defined set of features C) An identity through which the customer can trace the party responsible for supplying the product D) Consistency, a reduced level of perceived risk for the buyer and a range of functional and emotional attributes which are of value to buyers

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

An advertising agency studies and analyses collected information properly and draws conclusions for its research which help in

A) planning advertisement campaign B) selecting proper media C) creating the required function D) all of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

In the case of industrial goods, the

A) advertising budget would be less B) personel selling budget would be less C) advertising and personel selling budgets would have equal allocations D) none of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Mostly, the major source of power throughout the distribution channel is

A) company B) brand C) distributor D) customer

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which department of the advertising agency performs the function of filing and record keeping of all the essential documents?

A) Office Management Department B) Public Relations (PR) Department C) Contact Department D) Media Department

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Brands are diversified because

A) it is essential for brand survival B) some brands have such a high awareness that those are perceived by customers to be in categories where they are not present C) cost-cutting is possible by advertising products with the same brand name D) all of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Benefits of having different brands include all the following except

A) quickly respond to retailers' need B) effectively compete in market C) save the actual brand image D) fill all the gaps in market

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board