Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

A. Intelligence

B. Marketing

C. Research

D. Proper structure

A. reduce the coach as the best one on the route

B. promote the coach as the best one on the route

C. give better services on- route but keep the rate as such

D. have a fight with the competitor regarding the issue of price cut

A. computer conferencing

B. video conferencing

C. audio conferencing

D. audio-graphic conferencing

A. A simple product range with a defined set of features

B. A complex product range with a defined set of features

C. An identity through which the customer can trace the party responsible for supplying the product

D. Consistency, a reduced level of perceived risk for the buyer and a range of functional and emotional attributes which are of value to buyers

A. planning advertisement campaign

B. selecting proper media

C. creating the required function

D. all of the above

A. advertising budget would be less

B. personel selling budget would be less

C. advertising and personel selling budgets would have equal allocations

D. none of these

A. company

B. brand

C. distributor

D. customer

A. Office Management Department

B. Public Relations (PR) Department

C. Contact Department

D. Media Department

A. it is essential for brand survival

B. some brands have such a high awareness that those are perceived by customers to be in categories where they are not present

C. cost-cutting is possible by advertising products with the same brand name

D. all of the above

A. quickly respond to retailers' need

B. effectively compete in market

C. save the actual brand image

D. fill all the gaps in market