Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-1 section-3

The principle of simplicity states that

A) people tend to forget less known brands B) people have a tendency to organize their perceptions into simple patterns C) the context is more important than closure D) proximate objects are easy to organize in the mind of the targeted person

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Answer & Solution

Answer: Option B

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In the production concept, the emphasis is on producing

A) high-quality goods B) large volumes of goods without giving any consideration to quality C) the product with the best possible features D) such goods and services as do not harm the ecology and environment

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Answer & Solution

Answer: Option B

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World's first News paper "Acta Diusna" was belonged to which country'?

A) USA B) Frnace C) Jermany D) Rome

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Answer & Solution

Answer: Option D

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Arrange the following stages of a media plan in correct chronological order.
1. Evaluation and follow-up
2. Media strategy development and implementation
3. Establishment of media objectives
4. Market analysis

A) 1, 2, 3, 4 B) 4, 3, 2, 1 C) 2, 4, 1, 3 D) 3, 1, 4, 2

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Answer & Solution

Answer: Option B

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. . . . . . . . includes two visual signs of a brand i.e. its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brands' identity.

A) Brand attitude B) Brand image C) Brand symbol D) Brand positioning

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Answer & Solution

Answer: Option C

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"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person". Who stated this?

A) Australian Marketing Association B) European Marketing Association C) China Marketing Association D) American Marketing Association

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Answer & Solution

Answer: Option D

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Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are

A) objective of advertising B) models of advertising C) evaluation of advertising D) developing strategy

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Answer & Solution

Answer: Option C

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The most popular form of advertising which reaches to masses is

A) social media B) e-mail C) radio D) print

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Answer & Solution

Answer: Option D

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Which of the following forms an element of structure of an advertising agency?

A) Contact Department B) Media Department C) Public Relations (PR) Department D) All of the above

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Answer & Solution

Answer: Option D

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Match the following advertising founders with their agencies.

List-I (Advertising Agency Founders)	List-II (Agencies)
a. James	1. DDB Mudra Communications
b. George Reynell	2. NW Ayerand Son
c. Francis Ayer	3. T M P
d. AG Krishna Murthi	4. Jem

A) a-1, b-2, c-3, d-4 B) a-4, b-3, c-2, d-1 C) a-2, b-4, c-1, d-3 D) a-3, b-1, c-4, d-2

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Answer & Solution

Answer: Option B

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