1.
The principle of simplicity states that

2.
In the production concept, the emphasis is on producing

4.
Arrange the following stages of a media plan in correct chronological order.
1. Evaluation and follow-up
2. Media strategy development and implementation
3. Establishment of media objectives
4. Market analysis

5.
. . . . . . . . includes two visual signs of a brand i.e. its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brands' identity.

6.
"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person". Who stated this?

7.
Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are

10.
Match the following advertising founders with their agencies.
List-I (Advertising Agency Founders) List-II (Agencies)
a. James 1. DDB Mudra Communications
b. George Reynell 2. NW Ayerand Son
c. Francis Ayer 3. T M P
d. AG Krishna Murthi 4. Jem

Read More Section(Advertising and Marketing Communication)

Each Section contains maximum 100 MCQs question on Advertising and Marketing Communication. To get more questions visit other sections.