21
In which book does David Berlo propose his model of communication?
A)
Building communication theories
B)
Introduction to mass media
C)
The process of communication
D)
None of the above
Answer & Solution
Answer: Option
C
22
What are net sales in the parlance of book publishing?
A)
The number of books or magazines sold by one retailer or bookshop
B)
The number of books or magazines printed by a publisher at one time
C)
The number of books or magazines available for sales
D)
None of these
Answer & Solution
Answer: Option
B
23
The first Indian news agency floated by KC Roy in 1940 was
A)
Press News Bureau (PNB)
B)
Press Trust of India (PTI)
C)
Associated Press of India (API)
D)
Free Press of India (FPI)
Answer & Solution
Answer: Option
C
24
Match the following.
List-I List-II
a. Marshall McLuhan
1. German school
b. Theodor Adamo
2. Canadian school
c. Stuart Hall
3. American school
d. Daniel Lerner
4. British school
A)
a-1, b-4, c-3, d-2
B)
a-2, b-1, c-4, d-3
C)
a-3, b-2, c-4, d-1
D)
a-4, b-3, c-1, d-2
Answer & Solution
Answer: Option
B
25
Print media is primarily not used as a tool for
A)
conducting marketing campaigns
B)
advertising products and services
C)
gathering news and information
D)
none of the above
Answer & Solution
Answer: Option
D
26
Why is the repetition of a message necessary?
A)
Costs come down as the messages are sent through the same vehicle, it is a commercial decision
B)
The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
C)
Repeated advertisements create an image of the media in the minds of the targeted audience
D)
Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle
Answer & Solution
Answer: Option
B
27
. . . . . . . . is the echothat bounces back to communication.
A)
Noise
B)
Feedback
C)
Content message
D)
Medium of communication
Answer & Solution
Answer: Option
B
28
The Conditional Access System (CAS) allows the viewers to
A)
select TV channels of their choice
B)
interact with TV channels through the set-up boxes
C)
cut down the costs of television viewing
D)
none of these
Answer & Solution
Answer: Option
A
29
What is the job of development reporter?
A)
To help in creating awareness about the developmental issues
B)
To inform readers, listeners & viewers about various plans
C)
To create an atmosphere of under standing the objectives of the schemes
D)
All the above
Answer & Solution
Answer: Option
D
A)
A section in Quran
B)
Recorded financial transactions
C)
Sayings of Prophet Muhammad
D)
A tool of oral communication
Answer & Solution
Answer: Option
D
