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71
Agenda setting theory was introduced in
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Answer: Option A
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72
Under Section 8 (c) . . . . . . . . the Press Council of India started functioning as an appellate authority.
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Answer: Option C
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73
Identify the correct order of stages of social change given by August Comte.
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Answer: Option A
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74
Reach and frequency of an advertisement is calculated by studying the targeted audience over a period of
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Answer: Option B
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75
The ability to access, analyse, evaluate and communicate media messages is known as
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Answer: Option D
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76
. . . . . . . . states that media should exist primarily for the audience.
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Answer: Option C
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77
Match the year with the name of the newspaper launched in USA in that year.
List-I (Year) List-II (Name of Newspaper launched)
a. 1690 1. Pennsylvania Evening Post
b. 1704 2. Public Occurrences
c. 1783 3. The New York Time
d. 1851 4. The Boston News letter
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Answer: Option D
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78
The non-probability technique used in Survey research is
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Answer: Option D
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79
The term Press normally does not include
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Answer: Option B
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80
Which of the following is not a mass communication exercise?
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Answer: Option B
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