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11
Facts related to corporate communications are given below
1. Investor relations
2. Customer relations
3. Long-term system
4. Internal and external communication
Which of the above given is/are the characteristics of corporate communication?
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Answer & Solution
Answer: Option D
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12
Which theory examines the components that an organisation can employ while navigating a crisis to navigate significant issues?
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Answer & Solution
Answer: Option A
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13
Match the following descriptions with correct key terms of professional values of a PRSA member.
List-I (Description) List-II (Key terms)
a. They serve the public interest by acting as responsibly representatives of the public 1. Loyalty
b. They acquire and responsibly use specialised knowledge and experience 2. Fairness
c. They respect all opinions and support the right of free expression 3. Expertise
d. They are faithful to those, they represent 4. Advocacy
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Answer & Solution
Answer: Option D
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14
Match the following PRSA code provisions of conduct with their intent.
List-I (PRSA Code Provisions of Conduct) List-II (Intent)
a. Free flow of information 1. To promote respect and fair competition among public relations professionals
b. Competition 2. To protect the privacy rights of clients, organisations and individuals
c. Disclosure of information 3. To aid informed decision making
d. Safeguarding confidence 4. To build trust with the public by revealing reguired information
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Answer & Solution
Answer: Option A
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15
In comparison to small group communication, in organisational communication
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Answer & Solution
Answer: Option B
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16
What does the term 'crisis' refer to?
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Answer & Solution
Answer: Option A
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17
Sponsorship is essentially a . . . . . . . . Communications tool.
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Answer & Solution
Answer: Option C
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18
Who, in 2001, defined IPR as 'The planned and organised effort of a company, institution or government to establish mutually beneficial relations with the public of other nations?
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Answer & Solution
Answer: Option D
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19
Organisational leadership often does not understand that in the absence of adequate internal and external communications:
1. Operational response will break down.
2. The impact to the financial and reputational bottom line will scale new peaks of success.
3. The company will scale new peaks of success.
4. The employees will feel safe and secure.
Which of the above given justify/ies the given statement?
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Answer & Solution
Answer: Option A
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20
Which of the following is not a true characteristic of corporate communication?
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Answer & Solution
Answer: Option C
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