71. "The complex of values, ideas, attitudes and other meaningful symbols created by man to shape human behaviour and the artifacts of that behaviour as they are transmitted from one generation of the next" is known as
72. Extension uses which of the following as a tool to motivate people to change their behaviour?
73. In the classroom, the teacher sends the message either as words or images. The students are really
74. What is/are the factor(s) that indicate(s) the growth and development of any country?
75. Folk forms of the local region have been utilised both by voluntary social action groups and by government supported literacy campaigns in the state of
76. Who said that, "Developmental communication seeks to accelerate social changes and reduce poverty"?
77. Which is true, as regards with puppet play?
78. Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler.
1. Conduct a situation analysis
2. Identify the competition and target market barriers
3. Develop a strategic marketing mix (4Ps)
4. Describe the plan background, purpose and focus
5. Set objectives and goals
6. Craft a desired positioning
7. Select target markets
1. Conduct a situation analysis
2. Identify the competition and target market barriers
3. Develop a strategic marketing mix (4Ps)
4. Describe the plan background, purpose and focus
5. Set objectives and goals
6. Craft a desired positioning
7. Select target markets
79. What are the factors that influence the choice of communication partner?
80. As per the Aristotle's model of communication, the three dimensions of persuasive speech are
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