11. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
12. Buying goods and services for further processing or for use in the production process refers to which of the following markets?
13. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
14. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
15. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
16. Which one of the following factor relates to family that influences consumer behavior?
17. Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
18. Which one of the following statements by a company chairman BEST reflects the marketing concept?
19. Which one of the following is a key to build lasting relationships with consumers?
20. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
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