Telemarketing is NOT a part of marketing communication mix. Telemarketing is a marketing strategy that involves connecting with customers over the telephone or, more recently, through web-based video conferencing.
A fundamental part of the distribution function is to get the product:
A fundamental part of the distribution function is to get the product to the right place at the right time. Distribution channels are a key element in all the marketing strategies that revolve around the product. They help you reach the customer in a way to maximise your revenue and brand awareness.
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Consumer products are products and services bought by final consumers for personal consumption. Consumer products, also referred to as final goods, are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer.
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Low Consumer involvement in purchase and little significant brand difference comes in Variety-seeking buying behaviors. Variety-seeking buyer behavior is the buying tendency of those consumers that do not have a high involvement with a product when there is a significant difference between brands.
Distribution of product to get it in the marks refers to which of the following activities?
Distribution of product to get it in the marks refers to place or distribution activities. Placement, or distribution, is the way a company ensures its target market or markets have access to its products or services. The goal is to ensure that the customer has access to the products or services a company sells in the location he or she would be most likely to look for that product or service.
How many stages are involved in the consumer buying / adoption process?
At least Two parties should be included in “Exchange”. An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering some money or goods or services in exchange.
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
Variety-seeking buying behavior is NOT one of these stages. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?