Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.

The packaging concept states what the package should be or do for the product.

Resellers may actually take ownership of the product and participate in the marketing, including the advertising.

The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.

The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.

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