Product and Brand Management

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Each section contains 100 MCQs on Product and Brand Management .

Process Selection includes

A) Forecasting B) Capacity Planning C) Product/Service Design D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is incorrect about competitive salesmanship?

A) The salesman pitches about competitor's products B) This approach is a contemporary approach C) It is required to keep the company's product going in the increasing competition levels D) The salesman provides extensive information to the customer about their product

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is the first step of designing and managing salesforce?

A) Setting clearly defined objectives B) Working in association with other functional areas C) Deciding the structure of sales force D) Compensation of salesforce

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Critical Path may be

A) Shortest Period B) Longest Period C) Shortest and Longest Period D) Medium Period

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Match the following.

List-I	List-II
a. Pavlovian Learning model	1. Perceptual and learning constructs
b. Howard Sheth model	2. Substitution effect
c. Gatekeeper	3. Cues, stimuli and response
d. Economic model	4. Decision-making Unit (DMU)

A) a-3, b-4, c-1, d-2 B) a-3, b-1, c-4, d-2 C) a-3, b-4, c-2, d-1 D) a-3, b-2, c-4, d-1

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of the following states that buying decision of customer is influenced by many people or groups in the society?

A) Psychological B) Sociological C) Economic D) Pavlovian Learning model

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Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which model is used for sequencing the jobs on the machines so as to minimise the total processing time?

A) PERT B) CPM C) Sequencing Model D) BEO

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

When an organization owns its suppliers it is known as . . . . . . . .?

A) Downstream supplier collaboration B) Upstream vertical integration C) Downstream vertical integration D) Upstream supplier collaboration

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Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

The ABC analysis in inventory management is carried out on the basis of

A) 60/30/10 Rule B) 80/20 rule C) 50/30/20 rule D) None of the above

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Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of the following is correctly matched in context of Keller's brand equit?

List-I	List-II
a. Level 1	1. Brand meaning
b. Level 2	2. Brand identity
c. Level 3	3. Brand resonance
d. Level 4	4. Brand response

A) a-2, b-1, c-4, d-3 B) a-3, b-2, c-4, d-1 C) a-4, b-3, c-2, d-1 D) a-1, b-2, c-4, d-3

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

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