Product and Brand Management

51

Which of the following is not correct about brand equity?

A) It is the positive differential effect of the brand name on the customer B) It is the response to the product or service C) It is the total financial value of the brand D) Customer snow a preference for one product over the other

Discuss

Answer & Solution

Answer: Option A

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52

Z' chart used in

A) Production Control B) Financial Control C) Process Control D) Accounting Control

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Answer & Solution

Answer: Option A

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53

Which one of the following expresses the tendency of consumers to interpret information in a way that fits one's pre-conceptions in the consumer buying behaviour?

A) Selective attention B) Selective distortion C) Selective retention D) Subliminal perception

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Answer & Solution

Answer: Option B

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54

Process layout used when

A) Volume is low B) Variety of Products is many C) The demand for the product is small D) All of the above

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Answer & Solution

Answer: Option D

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55

How much should an organisation spend for information that can be determined by some type of a

A) cost analysis B) benefit analysis C) cost-benefit analysis D) any of the above

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Answer & Solution

Answer: Option C

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56

The operations file is updated by the

A) Production control system B) MRP system C) shipping system D) all of the above

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Answer & Solution

Answer: Option C

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57

Material Index computed by

A) $$\frac{{{\text{Weight of the Localised Materials}}}}{{{\text{Weight of the Finished Product}}}}$$ B) $$\frac{{{\text{Weight of the Product}}}}{{100}}$$ C) $$\frac{{{\text{Weight of the Finished Products}}}}{{100}}$$ D) $$\frac{{{\text{Weight of the Localised Materials}}}}{{{\text{100}}}}$$

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Answer & Solution

Answer: Option A

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58

The assumption involved in CRAFT is

A) all flow of materials is assumed to occur between the centroids of the departments B) Cot is taken as a linear function of distance C) Both A and B D) None of the above

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Answer & Solution

Answer: Option C

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59

Which of the following is incorrect about drivers of supply chain?

A) It is the part of supply chain management that plans, implements and controls the efficient B) In order to increase the responsiveness, a faster and flexible means of transportation, such as trucks and airplanes should be used C) In order to increase the efficiency, the companies can indulge in building factories with very little excess capacity and optimise them for the production of limited range of products D) Stocking a lot of inventory at many locations, so as to be near to customer will decrease responsiveness

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Answer & Solution

Answer: Option D

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60

In which card the details of inspection are noted?

A) Job Card B) Bin Card C) Inspection Card D) Route Card

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Answer & Solution

Answer: Option C

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