Product and Brand Management

61

Quality policy refers to the basic principles, which are used to guide the actions of the company, in order to meet the

A) Quality Objectives B) Product Function C) Plant Layout D) Product Planning

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Answer & Solution

Answer: Option A

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62

Match the following

List-I (Types of Inventory)	List-II (Elements)
a. Pipeline Inventory	1. Lot Size
b. Cycle Inventory	2. Distribution Centre
c. MRO Inventories	3. Repair
d. Production Inventories	4. Raw Materials

A) a-1. b-3, c-2, d-4 B) a-3, b-4, c-1, d-2 C) a-1, b-2, c-3, d-4 D) a-1, b-4, c-3, d-2

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Answer & Solution

Answer: Option B

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63

According to five stage model of the consumer buying process, which one of the following sequence is followed?

A) Purchase Decision ⟶ Problem Recognition ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Evaluation of Alternatives B) Evaluation of Alternatives ⟶ Purchase Decision ⟶ Information Search ⟶ Post Purchase Behaviour ⟶ Problem Recognition C) Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Problem Recognition ⟶ Post Purchase Behaviour D) Problem Recognition ⟶ Information Search ⟶ Evaluation of Alternatives ⟶ Purchase Decision ⟶ Post Purchase Behaviour

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Answer & Solution

Answer: Option D

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64

Which of these layout types is most associated with a project process?

A) Fixed position layout B) Process layout C) Product layout D) Cell layout

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Answer & Solution

Answer: Option A

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65

Performance and imagery is included in which of the following in the Keller's brand equity model?

A) Brand meaning B) Brand identity C) Brand response D) Brand resonance

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Answer & Solution

Answer: Option A

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66

Given

The above problem is related with

A) Routing Model B) Linear Programme C) Inventory Model D) Competition Model

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Answer & Solution

Answer: Option B

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67

Which of the following is/are stage of production control?

A) Triggering off production operations, observing progress and recording it B) Analysing the data by comparing progress with the plans and with achievement of competitors C) Taking immediate action to modify plans and redirect activities in order to attain the target D) All of the above

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Answer & Solution

Answer: Option D

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68

. . . . . . . . is person who makes the actual purchase.

A) Buyer B) User C) Decider D) Gatekeeper

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Answer & Solution

Answer: Option A

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69

Which of the following is incorrect about image brands?

A) These are difficult to differentiate B) These brands are dependent on heavy advertisements C) It is difficult to assess quality or convey a statement about the user D) They heavily rely on the 'product' and 'price' feature

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Answer & Solution

Answer: Option D

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70

Which of the following is/are restrictive assumptions of EOQ mode?

A) Demand is known with certainty and is relatively constant over time B) No shortages are allowed C) Lead time for the receipt of orders is constant D) All of the above

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Answer & Solution

Answer: Option D

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