Product and Brand Management

61

In north-West corner rule for solving a transportation problem.

A) the first assignment is made in the cell occupying the lower left-hand corner of the transportation table B) the last assignment is made in the cell occupying the upper left-hand corner of the transportation table C) the last assignment is made in the cell occupying the lower right-hand corner of the transportation table D) the first assignment is made in the cell occupying the upper left-hand corner of the transportation table

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Answer & Solution

Answer: Option D

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62

. . . . . . . . creates an interactive and immediate episode between two or more persons.

A) Information seeking B) Response C) Cultivation D) Personal selling

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Answer & Solution

Answer: Option D

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63

. . . . . . . . is concerned with finding the better way of doing work.

A) Method Study B) Cost Study C) Profit Study D) Quality Circle

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Answer & Solution

Answer: Option A

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64

Which of the following model is based on the relationship between the firm and its potential consumers?

A) Sociological model B) Pavlovian Leaning model C) Howard Sheth model D) Nicosia model

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Answer & Solution

Answer: Option D

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65

Inventory Models includes

A) EOQ B) Ordering Cost C) Economic Size D) All of these

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Answer & Solution

Answer: Option D

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66

Production Planning includes

A) Estimating B) Routing C) Scheduling D) All of these

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Answer & Solution

Answer: Option D

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67

Heuristic means

A) Selling B) Searching to find out C) Purchasing D) Reducing

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Answer & Solution

Answer: Option B

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