Product and Brand Management

71

"Operational Research is the art of giving bad answers to the problems otherwise which has worst answers." Who said?

A) R. M. Morse B) Koontz and O'Donnell C) T. L. Satty D) Churchman, Acoff, Aronoff

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Answer & Solution

Answer: Option C

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72

Which of the following is/are benefits of method study?

A) Increased Productivity B) Saving in Materials C) Improvement of Quality D) All of the above

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Answer & Solution

Answer: Option D

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73

Match the following

List-I (Techniques of Operational Research)	List-II (Element)
a. Simulation Model	1. Waiting Time
b. Queueing Model	2. Order Size
c. Allocation Model	3. Game Theory
d. Inventory Model	4. Integer

A) a-1, b-3, c-2, d-4 B) a-1, b-2, c-3, d-4 C) a-3, b-1, c-4, d-2 D) a-1, b-2, c-4, d-3

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Answer & Solution

Answer: Option C

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74

According to Keller, which is the most desirable and difficult stage to achieve?

A) Brand meaning B) Brand identity C) Brand response D) Brand resonance

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Answer & Solution

Answer: Option D

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75

ISO-14000 series as quality system stan dard published by

A) Bureau of Indian Standard B) RBI C) International Organisation for Standard D) SEBI

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Answer & Solution

Answer: Option A

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76

The 4 costs of quality are external failure costs, internal failure costs, assurance costs and . . . . . . . . costs.

A) Inspection B) Prevention C) Performance D) Insurance

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Answer & Solution

Answer: Option B

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77

Monte Carlo method used in

A) Derivation of Solution B) Validation of Model C) Mathematical Model D) Defining the Problem

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Answer & Solution

Answer: Option A

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78

Which of the following statement is/are true?

A) Product layout designed according to a separate line for each product is considered B) Material handling per product is costlier because of long distance handling and back tracking C) Bulk purchase of materials is done at periodic intervals. Due to continuous process, less in process inventory exists hence material cost per product is less D) All of the above

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Answer & Solution

Answer: Option D

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79

Which of the following statement is true?

A) The design of products and services is partially dependent on the productive system design and vice versa B) Process design is concerned with the overall sequences of operations required to achieve the design specifications of the product C) Form design is concerned with the appearance and aesthetic considerations and also the size, volume and weight of the product which are secondary to the performance of the product D) All of the above

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Answer & Solution

Answer: Option D

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80

Which of the following is not a component of managing sales force?

A) Recruitment B) Training C) Supervision D) None of these

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Answer & Solution

Answer: Option D

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