Product and Brand Management

Which of the following is not correct for creative selling?

Match the following

List-I (Statement)	List-II (Authors)
a. Operational Research is the application of scientific method to the study of alternatives in a problem situation, with a view to provide a quantitative basis for arriving at an optimum solution in terms of the goals sought.	1. Acoff
b. Operational Research is a scientific method of providing executive departments with a quantitative basis for decisions under their control.	2. T. Satty
c. Operational Research application of scientific method, techniques and tools to problems involving the operations of systems so as to provide those in control of the operations with optimum solution to the problems.	3. Koontz and O'Donnell
d. Operational Research is the art of giving bad answers to the problems otherwise which has worst answer.	4. R. M. Morse and G. E. Kimball

. . . . . . . . is a mathematical technique which is used to determine the optimal allocation of the limited resources, among the competitives activities provided all the relationships between or among the two or more available are linear-

Inventory is . . . . . . . .?

Encryption is being used primarily with

Which of the following would not be normally considered as a key feature of Operations Management?

Match the following

List-I (Ratios for the Measurement of the Effectiveness of Inventory Management)	List-II (Formula)
a. Spare Parts Index	1. $$\frac{{{\text{No}}{\text{. of Time out of Stock}}}}{{{\text{No}}{\text{. of Time Requistioned}}}}$$
b. Compare progress with plans	2. $$\frac{{{\text{Cost of Goods Sold}}}}{{{\text{Average Inventory at Cost}}}}$$
c. Out of Stock Index	3. $$\sqrt {\frac{{2{\text{D}}{{\text{C}}_0}}}{{{{\text{C}}_{\text{i}}}}}} $$
d. EOQ	4. $$\frac{{{\text{Value of Spare Parts Inventory}}}}{{{\text{Value of Capital Equipment}}}}$$

What does CBBE stands for

Which one of the following refers to 'attributes or benefits that consumers strongly associate with a brand, positively evaluate and believe they could not find to the same extent with a competitive brand'?

Process layout is also known as