1. In the strategic marketing process, once you get results you go into the:
2. Ben & Jerry had four market-product strategies to expand sales. They included (1) market penetration, (2) product development, (3) market development and:
3. Aggregating prospective buyers into groups is called:
4. cohesive marketing mix consists of the product, promotion, price, and
5. One key to effective implementation is setting:
6. When actual performance results are better than what the plan called for, managers should:
7. Which of the following is NOT a characteristic of strategic management that makes it different from other types of management?
8. The basic activities of strategic management include:
9. An organization's strategies should be designed so that they incorporate:
10. Situation analysis involves the process of:
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