1. According to the BCG matrix and given your knowledge of the technological environment, a business unit that manufactures, typewriters would be an example of a
2. A company in packaged tea business provides special service to its institutional buyers, apart from its consumer sales through market intermediaries, in order to encourage bulk buying and thus improving marketing efficiency, is an example of
3. Which of the following alternatives represents the Five Forces Model of Competition developed by Michael Porter?
4. Which of the following is not a part of BCG matrix?
5. In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
6. How many steps are involved in a strategic management process?
7. In the Ansoff Matrix, which of the following includes product repositioning, promoting and branding?
8. A concept given for diversified corporations which advocates (a) What businesses should a diversified corporation own and why; and (b) What organisational structure, management processes and philosophy will foster superior performance from the corporation's individual business units, is known as
9. Given below are the steps of strategy management. Arrange them in proper order and choose the correct answer for the same.
1. Strategy Formulation
2. Environmental Scanning
3. Strategy Evaluation
4. Strategy Implementation
1. Strategy Formulation
2. Environmental Scanning
3. Strategy Evaluation
4. Strategy Implementation
10. Which of the following is not a part of strategic evaluation?
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