Introduction to Mass Communication and Journalism MCQ question and answer with solution

Introduction to Mass Communication and Journalism MCQ question and answer with solution | Mass Communication and Journalism

Learn Introduction to Mass Communication and Journalism MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Introduction to Mass Communication and Journalism MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-2 section-3

What is important while understanding the theories of mass communication?

A) Effect of mass media on audience B) How the audience/receiver would react to the message C) The predisposition of the individual members of the audience D) Both A and B

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Answer & Solution

Answer: Option D

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Using of all elements in the population and taking a lottery to select the desired number of elements from the totality is

A) Simple Random Sampling B) Stratified Random Sampling C) Cluster Sampling D) None of these

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Answer: Option A

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According to Schramm's model of communication, communication cannot take place if

A) there is overlap in the field of experience B) there is no encoder C) there is no overlap in their knowledge D) there is no decoder

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Answer: Option C

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Match the following:

List-I	List-II
a. Intrapersonal	1. Dyadic
b. Interpersonal	2. Multiadic
c. Intragroup	3. Association
d. Intergroup	4. Within the mind

A) a-4, b-1, c-2, d-3 B) a-1, b-2, c-3, d-4 C) a-2, b-3, c-4, d-1 D) a-1, b-3, c-2, d-4

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Answer & Solution

Answer: Option A

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Match the following.

List-I (Name of Indian Language Newspaper)	List-II (Measure Adopted by it for Increasing circulation)
a. Dainik Bhaskar	1. Introduced district and block editions
b. Dina Thanthi	2. Catered to the needs of small towns and villages
c. Eenadu	3. Started consumer contact programmes and door-to-door surveys
d. Malayala Manoram	4. Used simplified and colloquial language

A) a-3, b-4, c-1, d-2 B) a-1, b-2, c-3, d-4 C) a-3, b-2, c-1, d-4 D) a-1, b-3, c-2, d-4

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Answer & Solution

Answer: Option A

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The user gratification theory shifted the perspective to

A) what media does to people B) what people do with media C) relation between media and social change D) the needs of media

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Answer: Option B

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Hub model of communication sees the process of communication as

A) a linear model B) concentric circles C) a field D) None of these

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Answer: Option B

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From which city are the programmes of the Vividh Bharati Service broadcast

A) Delhi B) Mumbai C) Many stations all over India D) None of the above

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Answer: Option B

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Dyadic communication is the transfer of messages from a person

A) to another person and vice versa B) to a group of persons C) to a mass audience D) none of these

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Answer: Option A

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TRPs of TV serials calculated for a period of

A) 10 days B) 7 days C) 14 days D) 21 days

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Answer & Solution

Answer: Option C

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