Introduction to Mass Communication and Journalism MCQ question and answer with solution

Introduction to Mass Communication and Journalism MCQ question and answer with solution | Mass Communication and Journalism

Learn Introduction to Mass Communication and Journalism MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Introduction to Mass Communication and Journalism MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-2 section-4

Media texts are considered as

A) passive B) static C) dynamic D) negative

Discuss

Answer & Solution

Answer: Option C

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Mass communication

A) is meant for delivering messages to the residents of a city B) does not need technology-based media vehicles C) is an impersonal tool for delivering information to the masses D) is more effective than dyadic communication so far as reach is concerned

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Answer & Solution

Answer: Option C

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Which of the following options, consists of one of the factors that influence a change in curriculum?

A) Specialisations in the field of journalism B) Increasing sense of morality C) Increase in the number of students D) Availability of teaching faculty

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Answer & Solution

Answer: Option A

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What do you understand by GRPs ?

A) The number of readers reading an advertisement B) The number of advertising insertions in one campaign C) the number of points earned by an advertising campaign D) anyone of these

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Answer & Solution

Answer: Option B

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Points included in the coverage of any game are

A) final score B) names of players C) crucial moments of the game D) all the above

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Answer & Solution

Answer: Option D

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The textuality of television is considered as

A) Limited B) Indeterminate C) Manosemy D) Inter-textual

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Answer & Solution

Answer: Option D

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When was the uses and gratification first introduced and by whom?

A) Ehity Katz in 1959 B) John Hemilton in 1960 C) Kaif in 1955 D) Henary in 1950

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Answer & Solution

Answer: Option A

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Who presented the Mathematical model of communication?

A) Teg Bluesand Tom Morri B) Weaver and Charles Hugg C) Shannon and Weaver D) David Becham and D.J. Read

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Answer & Solution

Answer: Option C

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The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to . . . . . . . .

A) Voice of America B) BBC C) Radio Ceylon D) Radio Moscow

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Answer & Solution

Answer: Option C

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What is a house journal?

A) It is a magazine of a publishing group that is given free of cost to some readers B) It is a private in house magazine that is circulated among the members of a firm, industry or trade and it conveys the views of the management or other people working in hat firm/industry/trade C) It is a low-cost edition of a top-selling magazine that is sold to specific market niches at a low cost D) None of these

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Answer & Solution

Answer: Option B

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