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Public Relations and Corporate Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Public Relations and Corporate Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Public Relations and Corporate Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-8 section-1

Each section contains 100 MCQs on Public Relations and Corporate Communication .
71
What is considered to be the primary concern during a crisis?
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Answer: Option A
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72
What does 'crisis communication' refer to?
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Answer: Option B
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73
Match the following terms or statements of crisis communications with their phases.
List-I (Terms or Statements) List-II (Crisis phase)
a. Make sure information is kept confidential 1. Pre-crisis phase
b. Reputation repair and Behavioural intentions 2. Crisis response phase
c. Be quick, accurate and consistent 3. Post crisis phase
d. Crisis management plan 4. Crisis communication Process
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Answer: Option B
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74
. . . . . . . . is absolutely essential pre-crisis requirement to be established to allow one to reach one's stake holders rapidly using multiple modalities.
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Answer: Option C
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75
. . . . . . . . is a theory assessed by Gregory Ulmer, Timothy Sellnon and Matthew Seeger as a framework that emphasises learning from the crisis and ethical communication.
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Answer: Option B
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76
Compared to other marketing communications tools, PR is the
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Answer: Option A
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77
Corporate communication functions include
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Answer: Option D
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78
Who remarked that communication works as a lubricant to increase the efficiency of management?
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Answer: Option A
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79
Match the following guidelines with appropriate PRSA code provisions of conduct.
List-I (Guidelines) List-II (PRSA code Provisions of Conduct)
a. Reveal the sponsors for causes and interests represented 1. Conflicts of interest
b. Protect privileged, confidential or insider information gained from a client or organisation. 2. Disclorure of information
c. Encourage clients and customers to determine if a conflict exists after notifying all affected parties. 3. Enhancing the profession
d. Decline representation of clients and organisations that urge or require actions contrary to this code. 4. Safeguarding confidence
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Answer: Option D
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80
Who, in 1990, argued that there is no such thing as international public relations?
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Answer: Option C
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