Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.

________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

The task of any business is to deliver ________ at a profit.

Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.

The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.

________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________.

________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

________ portrays the “whole person” interacting with his or her environment.

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