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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-3 section-1

Each section contains 100 MCQs on Marketing .
21
Which of the following is NOT one of the four philosophies of marketing?
Discuss
Answer & Solution
Answer: Option D
Solution:
Promotion orientation is NOT one of the four philosophies of marketing. Four competing philosophies strongly influence an organization's marketing activities. These philosophies are commonly referred to as production, sales, marketing, and societal orientations.
22
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
Discuss
Answer & Solution
Answer: Option D
Solution:
Of the four competing philosophies, the Furniture Industry is an example of Production Orientation. Production Orientation is the general approach of any business that is primarily concerned with manufacturing and production processes. In a product oriented approach, business focuses and develops products based on what it is good at making or doing, rather than what the customer wants.
23
Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
Discuss
Answer & Solution
Answer: Option B
Solution:
Market oriented firms emphasizes on product’s benefits to the customers rather product attributes. Market orientation often includes improvements in customer service and product support geared to solving concerns raised by consumers. This helps ensure customer satisfaction remains high with the company as a whole and promotes brand loyalty and positive word-of-mouth advertising.
24
Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
Discuss
Answer & Solution
Answer: Option C
Solution:
Products that are usually purchased due to adversity and high promotional back up rather than desire are called Unsought goods. Unsought products typically are products that the consumers are not aware and don't have any knowledge about it. It is difficult to sell because it has no demand.
25
Which product is MOST likely to be purchased through routine decision making?
Discuss
Answer & Solution
Answer: Option B
Solution:
Soft drink product is MOST likely to be purchased through routine decision making. People usually make hundreds of decisions everyday. Rather than thinking a lot for each, people instead rely on routines. These are decisions which need an introduction and identification then it becomes your regular activity.
26
Luxury products, such as Rolex watches, are also known as:
Discuss
Answer & Solution
Answer: Option A
Solution:
Luxury products, such as Rolex watches, are also known as Shopping product. Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.
27
Which of the following is the most recent stage of marketing evolution?
Discuss
Answer & Solution
Answer: Option D
Solution:
Marketing company era is the most recent stage of marketing evolution. Marketing has taken the modern shape after going through various stages since last the end of 19th century.
28
Which of the following is NOT included as a basic idea in the definition of marketing concepts?
Discuss
Answer & Solution
Answer: Option C
Solution:
Productivity is NOT included as a basic idea in the definition of marketing concepts. The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers' needs, better than their competition.
29
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
Discuss
Answer & Solution
Answer: Option B
Solution:
Raising funds to finance the marketing projects is NOT included in the marketing management process used by the marketing manager to achieve its objectives. The basic purpose of marketing management is to achieve the objectives of the business. A business aims at earning reasonable profits by satisfying the needs of customers.
30
Which of the following is NOT consistent with a manager having a marketing orientation?
Discuss
Answer & Solution
Answer: Option C
Solution:
Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.