11.
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

12.
Buying goods and services for further processing or for use in the production process refers to which of the following markets?

13.
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”

14.
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

15.
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?

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