Product and Brand Management Page-10 section-2

Section 1 Section 2 Section 3

91.
Which of the following is Level 1 of the Keller's brand equity model?

A. Brand meaning

B. Brand identity

C. Brand response

D. Brand resonance

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92.
Which of the following model is based on the premise that customer wants to spend minimum amount and get the maximum gains?

A. Psychological

B. Sociological

C. Economic

D. Pavlovian Learning model

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93.
Which of the following is a parameter of brand awareness in Aaker's brand equity model?
1. Association anchors
2. Familiarity
3. Substantiality
4. Price
5. Consumer's consideration
Select the correct answer:

A. 1, 2 and 3

B. 2, 3 and 4

C. 1, 2, 3 and 4

D. All of the above

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94.
Match the following

List-I (Methods) List-II (Uses)

a. SQC 1. Marginal Costing

b. BEP 2. Operational

c. PERT 3. Quality Control

d. Audit 4. Evaluation

A. a-3, b-1, c-2, d-4

B. a-1, b-4, c-3, d-2

C. a-1, b-2, c-3, d-4

D. a-3, b-1, c-4, d-2

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95.
Group layout is the type of

A. Process layout

B. Product layout

C. Plant layout

D. Matrix layout

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96.
Type of Inspection includes

A. Inspection of Purchased items comprising raw materials, parts and supplies

B. Inspection of Work-in-progress

C. Inspection of finished goods

D. All of the above

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97.
Which of the following is correct for complex structure of salesforce?

A. It is helpful is the companies that are operating in different industry or market segments

B. The company designates an independent salesforce for each market segment

C. This is helpful to launch the product efficiently across the market

D. This is used when the companies are selling complex product to different customers across a large geographical area

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98.
Match the items of List-I with the items of List-II and indicate the correct matching.

List-I List-II

a. Brand elements 1. The marketer's vision of what the brand must be and do for consumers

b. Brand line 2. All products, original as well as line and category extensions, sold under a particular brand name

c. Brand personality 3. Those trademarkable devices that serve to identify and differentiate the brand

d. Brand promise 4. The specific mix of human traits that may be attributed to a particular brand

A. a-3, b-2, c-4, d-1

B. a-1, b-2, c-3, d-4

C. a-3, b-1, c-4, d-2

D. a-4, b-3, c-2, d-1

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99.
Production Planning is the function of management, concerned with deciding

A. What production facilities are required

B. How these product facilities should be laid out in the space available for production

C. How they should be used to produce the desired products

D. All of the above

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100.
Productivity is the relationship between

A. Inputs used and Output produced

B. Cost and Profit

C. Profit and Loss

D. Sales and Purchase

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1 2 3 4 5 6 7 8 9 10

List-I (Methods)	List-II (Uses)
a. SQC	1. Marginal Costing
b. BEP	2. Operational
c. PERT	3. Quality Control
d. Audit	4. Evaluation

List-I	List-II
a. Brand elements	1. The marketer's vision of what the brand must be and do for consumers
b. Brand line	2. All products, original as well as line and category extensions, sold under a particular brand name
c. Brand personality	3. Those trademarkable devices that serve to identify and differentiate the brand
d. Brand promise	4. The specific mix of human traits that may be attributed to a particular brand

Product and Brand Management

91. Which of the following is Level 1 of the Keller's brand equity model?

Answer & Solution

92. Which of the following model is based on the premise that customer wants to spend minimum amount and get the maximum gains?

Answer & Solution

93. Which of the following is a parameter of brand awareness in Aaker's brand equity model? 1. Association anchors 2. Familiarity 3. Substantiality 4. Price 5. Consumer's consideration Select the correct answer:

Answer & Solution

94. Match the following List-I (Methods) List-II (Uses) a. SQC 1. Marginal Costing b. BEP 2. Operational c. PERT 3. Quality Control d. Audit 4. Evaluation

Answer & Solution

95. Group layout is the type of

Answer & Solution

96. Type of Inspection includes

Answer & Solution

97. Which of the following is correct for complex structure of salesforce?

Answer & Solution

Answer & Solution

99. Production Planning is the function of management, concerned with deciding

Answer & Solution

100. Productivity is the relationship between

Answer & Solution

Read More Section(Product and Brand Management)

91.
Which of the following is Level 1 of the Keller's brand equity model?

92.
Which of the following model is based on the premise that customer wants to spend minimum amount and get the maximum gains?

93.
Which of the following is a parameter of brand awareness in Aaker's brand equity model?
1. Association anchors
2. Familiarity
3. Substantiality
4. Price
5. Consumer's consideration
Select the correct answer:

94.
Match the following

List-I (Methods) List-II (Uses)

a. SQC 1. Marginal Costing

b. BEP 2. Operational

c. PERT 3. Quality Control

d. Audit 4. Evaluation

95.
Group layout is the type of

96.
Type of Inspection includes

97.
Which of the following is correct for complex structure of salesforce?

99.
Production Planning is the function of management, concerned with deciding

100.
Productivity is the relationship between