91
Which of the following is Level 1 of the Keller's brand equity model?
A)
Brand meaning
B)
Brand identity
C)
Brand response
D)
Brand resonance
Answer & Solution
Answer: Option
B
92
Which of the following model is based on the premise that customer wants to spend minimum amount and get the maximum gains?
A)
Psychological
B)
Sociological
C)
Economic
D)
Pavlovian Learning model
Answer & Solution
Answer: Option
C
93
Which of the following is a parameter of brand awareness in Aaker's brand equity model?
A)
1, 2 and 3
B)
2, 3 and 4
C)
1, 2, 3 and 4
D)
All of the above
Answer & Solution
Answer: Option
C
94
Match the following
List-I (Methods) List-II (Uses)
a. SQC
1. Marginal Costing
b. BEP
2. Operational
c. PERT
3. Quality Control
d. Audit
4. Evaluation
A)
a-3, b-1, c-2, d-4
B)
a-1, b-4, c-3, d-2
C)
a-1, b-2, c-3, d-4
D)
a-3, b-1, c-4, d-2
Answer & Solution
Answer: Option
A
95
Group layout is the type of
A)
Process layout
B)
Product layout
C)
Plant layout
D)
Matrix layout
Answer & Solution
Answer: Option
C
96
Type of Inspection includes
A)
Inspection of Purchased items comprising raw materials, parts and supplies
B)
Inspection of Work-in-progress
C)
Inspection of finished goods
D)
All of the above
Answer & Solution
Answer: Option
D
97
Which of the following is correct for complex structure of salesforce?
A)
It is helpful is the companies that are operating in different industry or market segments
B)
The company designates an independent salesforce for each market segment
C)
This is helpful to launch the product efficiently across the market
D)
This is used when the companies are selling complex product to different customers across a large geographical area
Answer & Solution
Answer: Option
D
98
Match the items of List-I with the items of List-II and indicate the correct matching.
List-I List-II
a. Brand elements
1. The marketer's vision of what the brand must be and do for consumers
b. Brand line
2. All products, original as well as line and category extensions, sold under a particular brand name
c. Brand personality
3. Those trademarkable devices that serve to identify and differentiate the brand
d. Brand promise
4. The specific mix of human traits that may be attributed to a particular brand
A)
a-3, b-2, c-4, d-1
B)
a-1, b-2, c-3, d-4
C)
a-3, b-1, c-4, d-2
D)
a-4, b-3, c-2, d-1
Answer & Solution
Answer: Option
A
99
Production Planning is the function of management, concerned with deciding
A)
What production facilities are required
B)
How these product facilities should be laid out in the space available for production
C)
How they should be used to produce the desired products
D)
All of the above
Answer & Solution
Answer: Option
D
100
Productivity is the relationship between
A)
Inputs used and Output produced
B)
Cost and Profit
C)
Profit and Loss
D)
Sales and Purchase
Answer & Solution
Answer: Option
A
