Product and Brand Management

41

In the quality gap model which gap is explained by the gap between the standards set by management for their product or service compared to their understanding of the customers needs?

A) Positioning B) Specification C) Delivery D) Perception

Discuss

Answer & Solution

Answer: Option B

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42

Which of the following statement is/are true?

A) Vertical integration is the amount of the production and distribution chain, from suppliers of components to the delivery of Products/Services to customers which is brought under the ownership of a firm B) Resources flexibility is the case with which equipments and workers can handle a wide variety of products, levels of output, duties and functions C) Batch processing is used when a moderate volume of goods or services is required and also a moderate variety in products or services D) All of the above

Discuss

Answer & Solution

Answer: Option D

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43

Z = C₁X₁ + C₂X₂ + . . . . . . . . C_nX_n is related with

A) Linear Programming B) PERT C) Inventory Model D) Plant Layout

Discuss

Answer & Solution

Answer: Option A

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44

Which of the following is an advantage of single sourcing?

A) Continuity of supply B) Ability to keep prices down C) Increased flexibility of supply D) Lower administration cost

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Answer & Solution

Answer: Option D

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45

Linear Decision Rule (LDR) developed by

A) Mr. Holt, Mr. Modigliani and Mr. Muth B) Mr. Coblas C) Mr. Bordington D) Mr. Hunt

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Answer & Solution

Answer: Option A

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46

Which of the following naming strategies fall under the category each product is launched under the brand name?

A) Individual names B) Separate family names for all the products C) Corporate name combined with individual product names D) Blanket name

Discuss

Answer & Solution

Answer: Option D

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47

The routing decisions includes

A) Whether the product is to be made or buy B) Material form and shape to be used C) The division of work to be done into operations D) All of the above

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Answer & Solution

Answer: Option D

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48

The . . . . . . . . and management skills of the sales representative must be taken into consideration while recruiting them.

A) behaviour B) character C) response D) efficiency

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Answer & Solution

Answer: Option A

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49

A quality criterion which can be assessed and either accepted or rejected is called a . . . . . . . . . .?

A) Quality variable B) Quality component C) Quality attribute D) Quality characteristic

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Answer & Solution

Answer: Option C

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50

Which of the following model is based on the fact that consumer behaviour is based on his learning, perception and attitude?

A) Howard Sheth model B) Sociological C) Economic D) Pavlovian Learning model

Discuss

Answer & Solution

Answer: Option A

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