81
Which of the following is the total financial value of the brand?
A)
Brand positioning
B)
Brand asset
C)
Brand equity
D)
Brand valuation
Answer & Solution
Answer: Option
D
82
The latest time at which activities terminating at an event can be completed and still permit the entire project to be finished on schedule is
A)
earliest allowable time
B)
latest allowable time
C)
earliest pass
D)
latest pass
Answer & Solution
Answer: Option
B
83
Match the following
List-I (Quality Characteristics)
List-II (Example)
a. Technical
1. Durability
b. Psychological
2. Integrity
c. Time based product
3. Length
d. Ethical
4. Taste
A)
a-1, b-4, c-3, d-2
B)
a-3, b-4, c-1, d-2
C)
a-1, b-2, c-3, d-4
D)
a-1, b-2, c-4, d-3
Answer & Solution
Answer: Option
B
84
Which of the following statement(s) is/are correct?
1. The company's name legitimises the product and individual name individualises the product.
2. The brand capitalises its name and brand image to sell all its products.
3. The organisation need to take the decision of launching the product as a manufacturer brand, a distributor brand or a licensed brand.
A)
Both 1 and 3
B)
Both 1 and 2
C)
Both 2 and 3
D)
All of the above
Answer & Solution
Answer: Option
D
85
Which of the following is/are function of Production Planning and Control?
A)
Materials
B)
Methods
C)
Machines and Equipments
D)
All of the above
Answer & Solution
Answer: Option
D
86
When SQC techniques are not in use the defects in quality were detected by . . . . . . . . after the finished goods were available
A)
Layout
B)
Inspection
C)
Production
D)
Profit
Answer & Solution
Answer: Option
D
87
Which of the following is incorrect in the context of dissonance reducing behaviour of a consumer?
A)
There is high involvement from consumer's end
B)
There exists few differences between the brands from which purchase is to be made
C)
Quality becomes an important parameter to decide on the purchase
D)
The frequent purchases are more out of habit than brand loyalty
Answer & Solution
Answer: Option
D
88
The Servuction model recognizes that operations can process customers through their infrastructure or through their . . . . . . . .?
A)
performance
B)
procedures
C)
staff
D)
systems
Answer & Solution
Answer: Option
C
89
The EOQ of an item is calculated using the annual demand together with the . . . . . . . . cost and the . . . . . . . . cost.
A)
Direct and Variable costs
B)
Indirect and Holding costs
C)
Direct and Ordering costs
D)
Ordering and Holding costs
Answer & Solution
Answer: Option
D
90
Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R) . Read the statements and choose the correct answer.
Assertion (A) Luxury brands command price permiums and do not have a strong lifestyle component.
Reason (R) Luxury brands do not require any special considerations in how they are sold.
A)
Both (A) and (R) are correct and (R) is the correct explanation of (A)
B)
Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
C)
(A) is correct, but (R) is incorrect
D)
Both (A) and (R) are incorrect
Answer & Solution
Answer: Option
D