Advertising and Marketing Communication MCQ question and answer with solution

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Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-5 section-3

Each section contains 100 MCQs on Advertising and Marketing Communication .

What is the primary role of advertising agencies?

A) Selling the products B) Planning and creating advertising campaigns C) Producing goodwill D) Controlling the consumers

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

In the process of new product development, the commercialisation step would follow

A) business analysis B) test marketing C) screening and evaluation of ideas D) generation of new product ideas

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

What is semantic generation?

A) It is a process of recalling those meanings that are hidden in the long-term memory of an individual B) It is a process of establishing meanings for words that essentially do not have meanings C) It refers to the fact that the continuous use of word can make it less meaningful D) None of these

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Who takes purchase decisions in the case of a teenaged boy?

A) The boy himself B) His mother C) The parents in consultation with the boy D) None of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

A person in the age group of 6 - 12 years is not likely to buy

A) chocolates B) sports cars C) maggi noodles D) the Harry potter series

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of the following is not a motivational factor for an air hostess?

A) Good salary B) Overnight Duty C) Support of the crew D) Adequate training and competence level

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

According to which theroy of media "The media are a means of mental production of the ideology"?

A) Soviet Media Theory B) Social Responsibility Theory C) Authoritarian Theory D) Libertarian Theory

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Marketing communication is done to achieve the objective of

A) building awareness B) stimulate action C) both A and B D) none of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The basic idea behind advertise is . . . . . . . .

A) to control the market B) to increase business by selling goodsor services C) to trap the customers D) to inform the consumers

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Identify the correct chronological sequence of the following.

A) Papyrus, Copper Printing Plate, La Presse, AAFLN B) AAFLN, Copper Printing Plate, Papyrus, La Presse C) La Presse, AAFLN, Copper Printing Plate, Papyrus D) Papyrus, AAFLN, La Presse Copper Printing Plate

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism