Advertising and Marketing Communication MCQ question and answer with solution

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Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-6 section-1

Each section contains 100 MCQs on Advertising and Marketing Communication .

It is advisable to use . . . . . . . . as a source of advertising.

A) social media B) print C) radio D) television

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

What purpose does an advertising copy serve?

A) Provides a degree of continuity in a brand's advertising B) Helps a brand to achieve distinctiveness C) Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

The Second Press Commission examined

A) ownership patterns B) delinking and diffusion of ownership & control C) rights of newspaper industry D) both A and B

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

For making advertisements more effective, the manufacturers improve . . . . . . . . and launch new products.

A) existing products B) advertisement style C) marketing channel D) sponsors

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Self-motivation would be developed among the hotel staff if

A) they are given weekly off days to take rest B) they are treated nicely in the hotel by the guests C) their senior motivate them to work harder and take care D) the premises of the hotel are fully air conditioned

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The ultimate objectives of an advertising agency include

A) helping advertisers to attain sales objectives B) expand market share of the concerned company C) provide long-term profitability D) all of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which companies are usually the frontrunners in terms of selling their goods and services?

A) The ones, producing best products B) The ones, providing best services C) The ones, following an effective management process D) The ones, having the best employees

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which newspaper or magazine would be used by a deluxe hotel to issue its advertisements?

A) A local newspaper B) A national level magazine C) A local language magazine D) A magazine with an ethnic touch

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of these is not a characteristic of an advertisement?

A) Inspire a customer B) Arouse a desire C) Discourage the buyer D) Convince the buyer

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Advertisement provides information regarding product or idea in non-personal forms, as no face to face contact is involved between . . . . . . . .

A) marketer and retailer B) jobber and wholesaler C) buyer and seller D) market manager and salesman

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism