51. Match the following list I and list II
List-I (Specific subject)
List-II ( Magazine)
a. Women
1. Telematics
b. Children
2. Celebrity
c. Detective
3. Dakshata
d. Computers
4. Target
| List-I (Specific subject) | List-II ( Magazine) |
| a. Women | 1. Telematics |
| b. Children | 2. Celebrity |
| c. Detective | 3. Dakshata |
| d. Computers | 4. Target |
52. Which department of an advertising agency performs the function of assembling the typographic design patterns, engraved photos, illustrations, copy, etc?
53. A marketing executive wants to clinch a deal. He visits the client's office but finds that the latter is too busy to talk. He should
54. To guide their efforts the PR professionals should not
1. make a choice of tools
2. ensure receptivity
3. carelessly position his messages
4. communicate dishonestly.
1. make a choice of tools
2. ensure receptivity
3. carelessly position his messages
4. communicate dishonestly.
55. Singha beer is packed in an aluminium can, which is a
56. During a lean period, a firm should
57. Arrange the following activities related to creation of advertisement in correct chronological order.
1. Effective advertisement message
2. Layout
3. Drawing photographs
4. Copy writing
1. Effective advertisement message
2. Layout
3. Drawing photographs
4. Copy writing
58. Arrange the following in correct chronological order.
1. Setting an advertising budget
2. Development of advertising objectives
3. Fixing advertising objectives
4. Determining the target market
1. Setting an advertising budget
2. Development of advertising objectives
3. Fixing advertising objectives
4. Determining the target market
59. Advertising agencies in general provide services like
60. Who is known as the 'Father of Indian Cinema'?
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