Advertising and Marketing Communication MCQ question and answer with solution

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Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-5 section-1

Each section contains 100 MCQs on Advertising and Marketing Communication .

Which of these media is not used for advertisement?

A) Newspapers B) Magazines C) Billboards D) Notebooks

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

When a newspaper advertisement looks like a news story, it is called . . . . . . . .

A) classified notice B) reading notice C) writing notice D) Spoken notice

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Why does a hotel provide shampoo and hair conditioner (in pouches) in the rooms?

A) It has already charged the price of the same from the guest B) The customer may be too busy to carry such things with him C) Bathrooms do not look nice without these sundry items D) The housekeeping staff must do something; so, it places these items in the bathroom

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of the following statements is false?

A) Propaganda can be done by misrepresenting facts and supplying wrong sets of information B) A device used in one propaganda campaign may not be useful in another C) Propaganda helps the masses realize the vitality of the core issue D) Propaganda affects people in a large city, area, state, nation, or the world

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

If the aim of promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of . . . . . . . . in the promotional mix.

A) advertising B) sales promotion C) publicity D) None of the above

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following is a step in the marketing process?

A) Finding a need B) Conducting research C) Setting a price and do mark testing D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

A mix of different communication tools has a better chance of achieving

A) objectives B) synergy C) efficiency D) effectiveness

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

A satisifed customer is likely to

A) visit the tourist spot time and again B) at least try to go to that tourist spot once again C) recommend to his friends that the tourist spot may not be visited due to high costs involved in the tour D) talk to the travel agent that he would like to go to a tourist spot that is different from the one he had visited eralier

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

The first step in the marketing process is to

A) find a need B) test marketing C) conduct research D) build a relationship with customers

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The final marketing mix should be decided according to

A) the commands of the top brass B) needs of the marketing manager C) results of MR surveys and interviews of prospective clients D) limitations imposed by the promotion mix and product mix

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism