Communication and Media Research MCQ question and answer with solution

31

After watching a horror movie in a theatre, in the mind of a viewer

A) the feeling of joy and euphoria precedes fear B) the feelings of fear precedes the feeling of joy and euphoria C) mixed feelings of joy and fear are experienced D) the feeling of joy and euphoria never comes because he is always fearful

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Answer & Solution

Answer: Option B

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32

The researcher asks the following question form the test subject: Which ad would help you buy shaving cream of your choice?

A) The ad shown to you on TV B) The ad shown to you in amen's magazine C) The ad shown to you in a newspaper D) A radio ad jingle

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Answer & Solution

Answer: Option C

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33

Match the following.

List-I	List-II
a. General Linear Model	1. Related to discrete dependent variables.
b. Generalised Linear Mode	2. Used for assessing lateent structures from measured manifest variables.
c. Structural Equation Modeling	3. Widely used model on which various other methods of analysing data are based.
d. Item Response Theory	4. Models for assessing one latent variable from several binary measured variables.

A) a-3, b-1, c-2, d-4 B) a-1, b-2, c-3, d-4 C) a-4, b-3, c-1, d-2 D) a-2, b-1, c-4, d-3

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Answer & Solution

Answer: Option A

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34

Secondary data are

A) cheap and easy to get B) easily converted into useful data C) available in abundance D) much better than primary data, even if they all stale

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Answer & Solution

Answer: Option A

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35

Which of the following involves the studying of multiple cases in one research study?

A) Intrinsic case study B) Single case study C) Instrumental case study D) Collectivecase study

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Answer & Solution

Answer: Option D

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36

Primary data means

A) relying on data collected by others B) advertising researcher collecting data from research firm like AC Neilson C) internet data D) collecting data directly from customers/collected directly from first hand experience

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Answer & Solution

Answer: Option D

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37

Which was the golden age of Journalism according to writers and owners of newspapers in England?

A) The 1850's and 1840's B) The 1755's and 1690's C) The 1650's and 1505's D) The 1000's and 1990's

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Answer & Solution

Answer: Option D

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38

The Governments monopoly on broadcasting rests in which Article of the Indian Constitution?

A) Article 236 B) Article 336 C) Article 264 D) Article 246

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Answer & Solution

Answer: Option D

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39

The following is the correct formula for calculating the Coefficient of Variation.

A) $$CV = \left( \sigma \right)\left( {\overline X } \right) \times 100$$ B) $$CV = \frac{\sigma }{{\overline X }}$$ C) $$CV = \frac{\sigma }{{\overline X }} \times 100$$ D) $$CV = \frac{{\overline X }}{\sigma } \times 100$$

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Answer & Solution

Answer: Option C

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40

Consider the statements given below and select the correct statements.
1. Interpretation opens new avenues for intellectual adventure and stimulates the quest for more knowledge
2. Through interpretation the continuity in research can be maintained
3. Through interpretation a researches can well understand the abstract principle that work beneeth his findings
Interpretation leads to the establishment of explantory concepts that can serve as a guide for future research studies

A) 1, 3 and 4 B) 1, 2, 3 and 4 C) 3 and 4 D) 1 and 3

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Answer & Solution

Answer: Option B

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Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism