Communication and Media Research MCQ question and answer with solution

Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism

Learn Communication and Media Research MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Communication and Media Research MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-10 section-1

Which of the following is the wrongful appropriation, stealing and publication of other author's work?

A) Bibliography B) Ethical research C) Ethnography D) Plagiarism

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Answer & Solution

Answer: Option D

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What is the defining characteristic of experimental research?

A) Resistance of manipulation B) Manipulation of the independent variable C) The use of open-ended questions D) Focuses only on local problems

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Answer & Solution

Answer: Option B

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Which among the following is/are ethical principle of research?

A) Honesty B) Integrity C) Openness D) All of these

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Answer & Solution

Answer: Option D

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Which of the following is a function of cinema?

A) Entertainment B) Catharsis C) Education D) All of the above

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Answer & Solution

Answer: Option D

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What is intentional persuasion of the media?

A) The media send many messages that inadvertently affect targeted audiences B) The media intentionally send some messages to motivate the targeted audiences to take certain actions C) The media motivate the audiences to dissuade them from shifting to other (competing) media D) The media are intentionally rnade cost effective to attract large audiences

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Answer & Solution

Answer: Option B

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Which of the following is not a limitation of the census method for collecting data?

A) It is time consuming B) It is costly C) It is not so reliable as a data collection tool D) None of these is a limitation of the census method

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Answer & Solution

Answer: Option C

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In the context of mass media effects, what is priming?

A) People tend to associate themselves with cinema stars who have a macho image B) TV and radio act as primers to perpetuate the tendency to watch crime movies in theatres C) When people are exposed to some events through the mass media, their thoughts lead to the generation of sementically related ideas and action tendencies after some time D) People associate the events watched, read, or heard in the media to their own needs

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Answer & Solution

Answer: Option C

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Market research and marketing research are . . . . . . . .

A) different B) same C) similar D) none of these

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Answer & Solution

Answer: Option A

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The British Government in India set up the 'Central Bureau of Public Information' in

A) 1942 B) 1923 C) 1932 D) 1930

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Answer & Solution

Answer: Option B

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100

If a firm advertises its own products in a magazine, this would be a/an

A) direct advertising effort B) indirect advertising effort C) both A and B D) neither A nor B

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Answer & Solution

Answer: Option A

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