A Service is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Service marketing is marketing based on relationship and value. It may be used to market a service or a product.
Distinct characteristic of services is_____________
Services are typically produced and consumed simultaneously. This is an example of the inseparability characteristic of services. Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption.