Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-2 section-3

Advertising appropriations are largest for which type of product?

A) Convenience goods B) High-priced production C) Industrial products D) Specialty goods

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Answer & Solution

Answer: Option A

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In the praline of public opinion, the issue that creates a public is set by

A) neutral people B) immediate interest groups C) contesting interest groups D) none of these

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Answer & Solution

Answer: Option C

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Match the following List-I with List-II

List-I (News paper)	List-II (Year of establishment)
a. Bombay Darpan	1. 1850
b. Mumbai vartaman	2. 1830
c. Jan-e-Jamshed	3. 1831

A) a-1, b-2, c-3 B) a-2, b-1, c-3 C) a-3, b-1, c-2 D) a-2, b-3, c-1

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Answer & Solution

Answer: Option B

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Match the following advertising agencies with the year of their foundation.

List-I (Advertising Agencies)	List-II (The year of foundation)
a. Jem	1. 1800
b. Mc cann Erickson	2. 1902
c. Reynell and Son	3. 1812
d. Smart	4. 2000

A) a-1, b-2, c-3, d-4 B) a-4, b-3, c-2, d-1 C) a-2, b-4, c-1, d-3 D) a-3, b-1, c-4, d-2

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Answer & Solution

Answer: Option A

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Advertise and . . . . . . . . help in the sale of the product.

A) Salesman B) Sponsors C) Marketer D) Marketing manager

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Answer & Solution

Answer: Option B

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Identify the correct chronological sequence of the following theorists

A) Guzley, Johnson, et. al Shelby, Weiss B) Weiss, Shelby, Guzley, Johnson et. al C) Guzley, Weiss, Shelby, Johnson et. al D) Shelby, Weiss, Johnson et. al, Guzley

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Answer & Solution

Answer: Option A

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AIDA stands for

A) Attention, Interest, Desire and Action B) Applied, Interest, Desire and Action C) Attention, Internet, Desire and Action D) None of the above

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Answer & Solution

Answer: Option A

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. . . . . . . . is the most recent and effective medium of advertisement.

A) Magazine B) Television C) E-mails D) Radio

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Answer & Solution

Answer: Option C

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Which Press Act gave Magistrate the power to issue summary actions?

A) The Indian Press Act, 1931 B) The Indian Press Ordinance, 1930 C) The Indian Press Act, 1910 D) None of the above

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Answer & Solution

Answer: Option C

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Every package tour becomes a success due to the coordination among and team spirit of the members of various travelagencies, hotel and resort owners. What would be the best strategy to build such a team?

A) Clearly defined the commission rates in advance B) Sort out deputies in isolation C) Discuss problems across the table or through E-mail and find concrete solutions D) Let aggreived persons in the team form cliques

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Answer & Solution

Answer: Option C

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