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21
A . . . . . . . . organisation is customer-centric and all the decisions it makes are based on involvement of all in the organisation.
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Answer: Option A
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22
Public Relations aims to build a favourable opinion. This can be achieved by
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Answer: Option C
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23
The underlying theme or idea in advertisement is known as
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Answer: Option C
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24
The most immediate step of market research is
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Answer: Option C
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25
Which of the following is the indicator of brand strength?
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Answer: Option D
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26
In which year was the Children's Film Society established in India?
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Answer: Option A
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27
In a system where in addition to audio and computer data still graphics like drawings, maps, etc. can also be exchanged is called
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Answer: Option A
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28
Which department performs the function of carrying the important information to the clients?
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Answer: Option A
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29
Drive is a
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Answer: Option B
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30
What is deemed as the backbone of advertising industry?
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Answer: Option C
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