Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-10 section-1

Airline seats are a perishable product. That is bacause

A) seats of an aircraft cannot be sold by the Net B) once the aricraft is airborne, the vacant seats mean a loss to the airline C) the aircraft cannot travel safely over high seas D) the accountant cannot account for the expenses of vacant seats once the aircraft is airborne

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Answer & Solution

Answer: Option B

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What is space marketing?

A) It is a tendency of the buyer to purchase the cheapest brand available in the market B) It is the pre-purchase reserarch activity carried out by a prospective customer C) It is the promotional effort of the firm through which, it buys space in news-papers, and inserts its ad supplements in the newspapers to reach the readers of such newspapers D) It is the set of those bargaining tools that a buyer uses to get the best deal from the seller

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Answer & Solution

Answer: Option C

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Kotler has defined two more P's of marketing. These are

A) Power and Place B) Political Influence and Place C) Product Strategy and Power D) Power and Political Influence

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Answer & Solution

Answer: Option D

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When was the first talki feature film made?

A) 1930 B) 1931 C) 1932 D) 1933

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Answer & Solution

Answer: Option B

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Which of these media needs a script for an advertisement?

A) Newspaper advertisements B) Classified advertisements C) Radio D) Magazine

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Answer & Solution

Answer: Option C

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Match the functions of the advertising agency with their descriptions

List-I (Functions)	List-II (Descriptions)
a. Creation of advertisment	1. Making advertisement more appealing to attract buyers
b. Advertising campaign	2. The process of managing publicity of a product
c. Sales promotion	3. The process of expansion of sales of a product
d. Public relations	4. Enhancing the goodwill between clients and other parties

A) a-1, b-2, c-3, d-4 B) a-4, b-3, c-2, d-1 C) a-2, b-4, c-1, d-3 D) a-3, b-1, c-4, d-2

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Answer & Solution

Answer: Option A

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Measuring brand's performance means

A) managing brand right B) measuring strategies C) maintaining brand position D) maintaining brand picture

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Answer & Solution

Answer: Option A

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Which of the following is not a basis for the demographic segment-action of a market?

A) Age B) Income C) User Status D) Nationality

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Answer & Solution

Answer: Option C

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What is cognitive Dissonance?

A) The exhilarating experience in the mind of the customer a product of his choice B) Post-purchase dissatisfaction that creeps into the mind of the consumer after he buys the product C) A feeling of reassignment that is always present in the mind of the consumer (towards the products that he shuns) D) None of these

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Answer & Solution

Answer: Option B

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100

Which of the following is an example of demand?

A) Salt B) Bread C) Cadillac D) Ice-cream

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Answer & Solution

Answer: Option C

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