Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-5 section-2

In which year was the Film Federation of India formed?

A) 1950 B) 1951 C) 1952 D) 1953

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Answer & Solution

Answer: Option B

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Advertisement through radio was very popular till the middle of last century because of . . . . . . . .

A) its effectiveness B) more popular than newspaper C) mass reach D) cost of advertisement

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Answer & Solution

Answer: Option C

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The phrase newspaper 'Goes to sleep' means

A) goes for printing B) take some rest C) stops printing because less number of readers D) none of these

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Answer & Solution

Answer: Option A

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Which advertising agency department generates and keeps a record of the invoices that the company issues?

A) Office Management Department B) Public Relation (PR) Department C) Accounting and Finance Department D) Production Department

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Answer & Solution

Answer: Option C

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Which of the following is not an example of pop material?

A) Coupons available at the retail shop B) Placards showing the product at the retail shop C) Brochers and catalogues at the retail shop D) Product accessories, which may not necessarily be fitted. Into or on to the product, at the retail shop

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Answer & Solution

Answer: Option D

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If two different brands are distributed by one company. It is considered under

A) wholesale B) co-branding C) joint venture D) merger

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Answer & Solution

Answer: Option B

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Which department of an advertising agency performs the functions of keeping constant contact with the media and the client?

A) Copy Department B) Accounting and Finance Department C) Media Department D) Public Relations (PR) Department

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Answer & Solution

Answer: Option C

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The marketing mix includes which of the following factors?

A) Production, Price, Promotion and Product B) Public relations, Place, Promotion and Price C) Product, Price, Place and Promotion D) Price, Promotion, Place and Distribution

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Answer & Solution

Answer: Option C

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. . . . . . . . defines what the brand thinks about the consumer, as per the consumer.

A) Brand attitude B) Brand positioning C) Brand relationship D) Brand image

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Answer & Solution

Answer: Option A

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Arrange the following norms that an agency should follow for smooth agency-client relationship in correct chronological order.
1. The agency should make effort to obtain useful information in market.
2. The agency should not charge unreasonably high rates.
3. The agency should keep the client well informed.
4. The agency should always provide timely service to the clients.

A) 1, 2, 3, 4 B) 4, 3, 2, 1 C) 2, 4, 1, 3 D) 3, 1, 4, 2

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Answer & Solution

Answer: Option A

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