Communication and Media Research MCQ question and answer with solution

91

Qualitative research methods can be thought of as

A) a preliminary stage in the research which can contribute to the development of adequate quantification B) a necessary alternative to quantitative research C) parallel with the physical sciences D) methods used to search for the nature of reality

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Answer & Solution

Answer: Option A

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92

Which one of the following was a disaster movie?

A) The Rock B) The Towering Inferno C) Silence of the Lambs D) Chicago

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Answer & Solution

Answer: Option B

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93

Type-I error in a statistical test is usually committed when a . . . . . . . .

A) correct sample is accepted B) correct sample is rejected C) false sample is accepted D) false sample is rejected

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Answer & Solution

Answer: Option B

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94

Participants of concept tests bring data about the competing products and advertisements and thus, affect the test in an adverse manner i.e., to add bais to the ongoing test. This phenomenon is also called

A) illicit data seepage B) competitors bias C) competitive set D) audience data bias

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Answer & Solution

Answer: Option C

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95

According to R. Cialdini, if you are not sure how to behave, you would seek guidance of those who are around you. This principle is called

A) The Principle of Social Proof B) The Principle of Reciprocity C) The Principle of a Authority D) The Principle of Liking

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Answer & Solution

Answer: Option A

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96

In the parlance of communication research in India, TV started making an impact on the mass audience during the

A) late sixties B) early seveties C) early eighties D) late eighties

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Answer & Solution

Answer: Option C

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97

Which of the following is true of test retest reliability?

A) The test is measuring what it claims to be measuring B) The test will produce consistent results C) The client will improve performance second time D) All of the above

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Answer & Solution

Answer: Option B

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98

According to researchers and the studies conducted by the IIMC, ratio lost ground to TV. What would be the reson of decline in the number of radio audience?

A) TV sets were ceap whereas radio sets were not so cheap B) TV as an audio-visual medium was able to impinge upon the audio-visual sense of the audiunces whereas radio was only an aural medium C) The government was, keen to promote TV as the official mass communication mode during the early digtmes D) Radio announcers and disk jockeys were not as TV announcers and video jockeys

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Answer & Solution

Answer: Option B

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99

Consider the statements given below and select the correct statement (s)
1. Exploratory Data Analysis (EDA) focuses on discovering new features in the data.
2. Confirmatory Data Analysis (CDA) focuses on Confiraming or falsifying existing hypothesis.

A) Only 1 B) Only 2 C) Both A and B D) Neither 1 nor 2

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Answer & Solution

Answer: Option C

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100

Indian State Broadcasting Service (ISBS), the government run broadcasting company was set up under the ministry of

A) The Department of Industries and Labour B) Ministry of Information and Broadcasting C) CPWD D) Public Health and Engineering Department

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Answer & Solution

Answer: Option A

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Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism