91.
Qualitative research methods can be thought of as

94.
Participants of concept tests bring data about the competing products and advertisements and thus, affect the test in an adverse manner i.e., to add bais to the ongoing test. This phenomenon is also called

95.
According to R. Cialdini, if you are not sure how to behave, you would seek guidance of those who are around you. This principle is called

97.
Which of the following is true of test retest reliability?

98.
According to researchers and the studies conducted by the IIMC, ratio lost ground to TV. What would be the reson of decline in the number of radio audience?

99.
Consider the statements given below and select the correct statement (s)
1. Exploratory Data Analysis (EDA) focuses on discovering new features in the data.
2. Confirmatory Data Analysis (CDA) focuses on Confiraming or falsifying existing hypothesis.

100.
Indian State Broadcasting Service (ISBS), the government run broadcasting company was set up under the ministry of

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