Communication and Media Research MCQ question and answer with solution

Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism

Learn Communication and Media Research MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Communication and Media Research MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-2 section-2

Research can be used in the fields of . . . . . . . .

A) education B) economics C) administrator D) all of these

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Answer & Solution

Answer: Option D

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Area (cluster) sampling technique is used when

A) population is scattered and large size of the sample is to be drawn B) population is heterogeneous C) long survey is needed D) A and C

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Answer & Solution

Answer: Option D

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Marketing and advertising have a . . . . . . . . relation.

A) interlinked B) adverse C) immediate D) none of these

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Answer: Option A

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Which scale has an absolute zero at the point of origin?

A) Ordinal scale B) Interval scale C) Nominal scale D) Ratio scale

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Answer & Solution

Answer: Option D

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The following is List I, which gives the names of some concepts. Along with List I, is List II, that gives those concepts III nutshell. Match List I with List II.

List-I	List-II
a. Media research	1. Primary data
b. Marketing	2. Study of customers as a segment
c. Data of the RNI	3. A kind of material data
d. Market Research	4. Study of broadcast audience

A) a-1, b-2, c-4, d-1 B) a-4, b-3, c-3, d-2 C) a-3, b-1, c-1, d-3 D) a-2, b-4, c-2, d-4

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Answer: Option C

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What is canalising?

A) The message can succed if it drastically changes the attitudes, values and objectives of the targeted receivers B) The message can succeed if it slightly modifies, values and objectives of the targeted audiences C) The massage can succeed if it is sent through popular media vehicles D) None of these

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Answer: Option B

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Which among the following is/are the characteristics of research?

A) Directed towards the solution of problem B) Based on noticeable evidence C) Emphasis on the development of theories D) None of the above

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Answer: Option D

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What does the term NC-17 mean?

A) No female below the age of 17 years is allowed to watch this movie B) No child below the age of 17 years is allowed to watch this movie C) A child of 17 years of age can watch a movie with 'U' certification D) A movie with 'A' certification can be watched by a child of 17 years of age

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Answer & Solution

Answer: Option B

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Match the following.

List-I	List-II
a. Media research	1. Primary data
b. Marketing	2. Study of customers as a segment
c. Data of the RNI	3. A kind of material data
d. Market research	4. Study of broadcast audience

A) a-1, b-2, c-3, d-4 B) a-2, b-3, c-4, d-1 C) a-3, b-4, c-1, d-2 D) a-4, b-3, c-1, d-2

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Answer & Solution

Answer: Option D

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The 'Public Society of India' was set up in the year of

A) 1923 B) 1926 C) 1939 D) 1942

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Answer & Solution

Answer: Option B

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