Communication and Media Research MCQ question and answer with solution

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Learn Communication and Media Research MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Communication and Media Research MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-5 section-3

Each section contains 100 MCQs on Communication and Media Research .

The establishment year of the 'Audit Bureau of Circulation' was

A) 1945 B) 1939 C) 1930 D) 1948

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

The amount of variance explained by a factor is shown by

A) correlation matrix B) the factor loading C) the eigen value D) name of factor

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Readership surveys was first conducted by

A) Times of India B) The Hindu C) Reader's Digest D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

While performing a Chi-square hypothesis test, what happens when expected frequencies in several cells are too small?

A) The values of $${\chi ^2}$$ would be overestimated B) The null hypothesis is more likely to be rejected than it should be C) The degrees of freedom are reduced D) A and B are one but C is not true

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Primary sources of research are always . . . . . . . .

A) original B) important C) non-interfering D) all of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following sampling refers to the sampling method in which all the members of the population has a pre-specified and an equal chance to be a part of the sample?

A) Probability sampling B) Non-probability sampling C) Both A and B D) None of the above

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Advertisements do not possess a . . . . . . . . customer.

A) potential B) typical C) bounded D) lured

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which among the following is/are an ethical principle in research?

A) Respect to intellectual property B) Carefulness C) Responsible mentoring D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

The most common method of sampling in marketing researches and election polls is

A) random sampling B) stratified random sampling C) quota sampling D) proportionate stratified sampling

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Marketing is donewith the purpose of

A) targeting the customer B) communicating to the customer C) maintaining the balance sheet of the company D) none of the above

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

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Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism