51
In which country was the concept of Ombudsman first adopted?
A)
Sweden
B)
USA
C)
India
D)
Britain
Answer & Solution
Answer: Option
B
52
The data set is smaller to ensure . . . . . . . .
A)
homogeneity
B)
save time
C)
increase the matter
D)
all of these
Answer & Solution
Answer: Option
A
53
Match the following.
List-I List-II
a. Media research
1. Primary data
b. Marketing
2. Study of a customaries segment
c. Data of RNI
3. A kind of material data
d. Market research
4. Study of broadcast audience
A)
a-1, b-2, c-4, d-3
B)
a-4, b-3, c-1, d-2
C)
a-2, b-3, c-1, d-4
D)
a-1, b-2, c-3, d-4
Answer & Solution
Answer: Option
A
54
Identify the chronological order of the following.
A)
Photograph, Telegraphy, Telephone, Film
B)
Photograph, Film, Telegraphy, Telephone
C)
Photography, Telegraphy, Film, Telephone
D)
Telegraphy, Photography, Telephone, Film
Answer & Solution
Answer: Option
C
55
In order to be a good writer one shouldn't be
A)
to the point
B)
modest in approach
C)
using complex words
D)
focused
Answer & Solution
Answer: Option
C
56
In the parlance of study of kurtosis, a flat-topped curve is called a
A)
Mesokurtic curve
B)
Platycurtic curve
C)
Leptokurtic curve
D)
None of these
Answer & Solution
Answer: Option
B
57
The latest audiences to be studied by the proponents of media research are
A)
print media audience
B)
broadcast audience (radio)
C)
broadcast audience (TV)
D)
none of these
Answer & Solution
Answer: Option
D
58
Choose the correct sequence of the 'main steps in content analysis'.
A)
Definition formulation - Formulation of class - Outline formulation - Table formation - Facts mentioning
B)
Table formation - Facts mentioning Outline formation - Definition formulation - Formation of class
C)
Formation of class - Facts mentioning - Outline formation - Table formation - Definition formulation
D)
Facts mentioning - Table formation - Outline formation - Class formation - Definition formulation
Answer & Solution
Answer: Option
D
59
Who wrote the book "The Press & Americar"?
A)
Edwin Emery
B)
Joseph Pulitzer
C)
Louis Hewen
D)
Richard Nixon
Answer & Solution
Answer: Option
A
60
Why does validity pose a problem for qualitative research?
A)
Because there isn't any quantitative data on which to assess validity
B)
Because validity is only an issue in quantitative research
C)
Because the measurement of validity implies that there is something fixed which can be measured
D)
Because the validity of interviews cannot be measured
Answer & Solution
Answer: Option
C
