Communication and Media Research MCQ question and answer with solution

Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism

Learn Communication and Media Research MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Communication and Media Research MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-7 section-2

A samples must not be

A) representative of the population B) adequate for the purpose of study/reserech C) having the same nature as that of the universe D) none of these

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Answer: Option D

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Which among the following is/are the essential elements of research design?

A) Qualitative design B) Quantitative design C) Both A and B D) None of these

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Answer: Option C

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Copy-testing techniques are a part of

A) media research B) target audience analysis C) message research D) evaluation of advertising effectiveness (post-test techniques)

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Answer: Option C

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Ethnography is a . . . . . . . .

A) qualitative research method B) quantitative research method C) comparative scaling technique D) all of the above

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Answer: Option A

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Which of the following is correct sequence of report?

A) Introduction - Summary of findings - Main report - Conclusion B) Summary of findings - Main report - Introduction - Conclusion C) Introduction - Main report - Summary of findings - Conclusion D) None of the above

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Answer: Option A

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Which of the following is not the strength of media effects research?

A) It can determine the harmful effects of the media on the youth B) It can help the State take necessary actions to control the effects of the media C) It helps media organisations alter the software according to the needs of the tergeted audiences D) It can help researchers and their sponsors learn the relatives of media effects at very low cost

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Answer: Option D

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A researcher divides the populations into PG, graduates and 10 + 2 students and using the random digit table he selects some of them from each. This is technically called

A) stratified sampling B) stratified random sampling C) representative sampling D) none of these

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Answer: Option B

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The influence of a group in the attitude of an individual is generally treated in terms of the concept of

A) Peer group B) Primary group C) Reference group D) Noneof the above

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Answer: Option C

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Which of the following conditions give characterization to primary groups?

A) A close physical proximity B) Small size of group C) Lasting nature of the bond D) All of the above

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Answer: Option D

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In which year did the IPDC commenced its work?

A) 1984 B) 1986 C) 1982 D) 1980

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Answer: Option C

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