71
Which of the following is a correct sequence of the methods of probability sampling?
A)
Random sampling, Stratified sampling, Cluster sampling, Systematic sampling
B)
Stratified sampling, Random sampling, Cluster sampling, Systematic sampling
C)
Random sampling, Stratified sampling, Systematic sampling, Cluster sampling
D)
Systematic sampling, Random sampling, Stratified sampling, Cluster sampling
Answer & Solution
Answer: Option
C
72
The most immediate step of market research is . . . . . . . .
A)
advertising
B)
setting target audience
C)
effective media planning
D)
All of the above
Answer & Solution
Answer: Option
C
73
Which is the correct sequence in the internet based technologies?
A)
Advertising - Enhanced tracking - Research tools
B)
Research tools - Enhanced tracking - Advertising
C)
Enhanced tracking - Improved communication - Research tools
D)
Improved communication - Research tools - Advertising
Answer & Solution
Answer: Option
C
74
The power of a statistical test can be increased by
A)
decreasing the size of the sample
B)
avoiding the use of the null hypothesis
C)
designing for small error effects
D)
avoiding random sampling
Answer & Solution
Answer: Option
C
75
What is the Safety Valve Theory?
A)
A person, who watches pornographic material would certainly commit sex crimes later
B)
Exposure to pornographic software is likely to superess or satisfy the urge of a targeted person to commit sex crimes
C)
Pornographic material disseminated through the media is a good source for educating the youth about the acts of sex
D)
Only B and C are true
Answer & Solution
Answer: Option
B
76
Television viewing is considered as . . . . . . . .
A)
a business process
B)
a negative process
C)
an active process
D)
a formal process
Answer & Solution
Answer: Option
C
77
When was the first Indian Readership Survey's conducted?
A)
1992
B)
1995
C)
1996
D)
1993
Answer & Solution
Answer: Option
B
78
Advertising reflects the ideology of . . . . . . . .
A)
consumers
B)
regulators
C)
publicists
D)
market-place
Answer & Solution
Answer: Option
D
79
The statistic that describes the degree of relation between two variables is called a
A)
correlation coefficient
B)
parameter
C)
t' value
D)
z' value
Answer & Solution
Answer: Option
A
80
When was the Press Council of India set up?
A)
4th July, 1966
B)
4th June, 1965
C)
8th September, 1966
D)
4th August, 1963
Answer & Solution
Answer: Option
A
