Advertising and Marketing Communication MCQ question and answer with solution

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Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-2 section-1

Each section contains 100 MCQs on Advertising and Marketing Communication .

Brand identity is followed by . . . . . . . ., which is a reflection of what marketers plan to send to the public.

A) brand value B) brand image C) advertising D) brand personality

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Registrar of News Papers for India (RNI) started functioning in

A) October, 1954 B) August, 1960 C) July, 1956 D) September, 1956

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Advertising for . . . . . . . . is not allowed.

A) liquor B) washing powder C) cigarette D) both A and C

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

What created the pressure world within Journalism?

A) The Telephone B) Telegraph C) Reading D) Dictation

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

To develop which of the following do large agencies often have higher staff strength?

A) Develop the strategy B) Conduct research C) Create advertisements D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

There is a risk of client's resources getting wasted without proper

A) research B) advertising campaign C) advertising budget D) media planning

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

AIDA is created by Elmo Lewisin

A) 1900 B) 1910 C) 1912 D) 1913

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following establishes relationship between clients and business entrepreneurs?

A) Market B) Advertising agency C) Planning D) Products

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of the following formls a process of advertising management?

A) Media strategy B) Message development strategy C) Evaluation of overall effectiveness of the advertising effort D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Addressable media are used

A) for two-way communication B) to deliver customised marketing message to identifiable prospects C) for social media D) none of the above

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism